Here’s another example of this covert influence application.
Have you watched a movie that was so touching it made you cry?
In one of the movie’s most moving scenes, there was sad
Two months later, you’re listening to the radio. You heard the same
sad song from that movie. You suddenly remembered the scene,
the actors, the emotions, even the person seated next to you who
was also crying two months ago. You felt the sensation all over
again. You recollected the sentimental mood because of that same
music. This covert influence tactic is known as anchoring.
What is an anchor? An anchor is a compelling and influential
connection of something seen, heard, touched, smelled, or tasted
with a specific memory or representation.
You associate something experienced in the past with a state
correlating to the present.